Pedal Assist – Just Another Marketing Term

Interesting to see this sign at a trailhead in Moab the other day. The BLM had to post both ‘No e-bikes’ and ‘No pedal assist’ since the bike industry has pushed ‘pedal assist’ as the preferred deceptive marketing term. I hadn’t made the connection until I saw this, but ‘pedal assist’ doesn’t sound like you have a motor – it just sounds like magic that helps you pedal. 

With the lack of technical fluency of most of the population, I can’t blame the rider for not understanding that their pedal assist bike has a motor. Glad to see the BLM is holding the line on keeping motors off these trails. There are plenty of trails around Moab where motors are allowed – so I hope the BLM and other agencies continue to hold the line on this. 

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