Cross-continuum Collaboration

So he hates being called ‘my old friend, Andy’ but the other night, my old friend Andy passed on a few nuggets of corporate obfuscation from the large multi-national he works for. Following is one of the best. This comes from an email from HR announcing a new hire:

‘In this new role, she will drive the alignment of internal business operations to enable cross-continuum collaboration in the business unit’.

The thing that amuses me is that NOBODY talks like this in real life. You only see this type of BS in corporate videos and press releases. Can you imagine some HR VP speaking like this at home with the family?

So if you have a translation for this help me out.

One thought on “Cross-continuum Collaboration

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